old Coast Trading has always been a source of inspiration for me. Known for fusing traditional african prints with clean western lines, this fresh brand preserves our African culture in an innovative and ever dope style. Gold Coast has been featured in Vogue and countless other influential magazines worldwide, yet the impact the line makes hits closer to home. South Africa to be exact. Specific cultural references to Soweto youth and the burgeoning hipster scene throughout the country can be seen throughout the look book as well as in the designs. I was lucky enough to sit down with Nigerian born Emeka Alams of Gold Coast Trading to speak about his new collection entitled ” The Very Best: Julia A/11,” which features his muse, the lovely Cassie Gibson. The collection consists of a “mzuzu” traditional print organic cardigan and a prima cotten tee.To find out more about this dynamic designer and his collection…Read the rest of RhaRha's Interview with Emeka over over at GIANT magazine.
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